Anders Fager; Björn Flintberg; Daniel Lehto; Daniel Pettersson; Simon Erlandsson; Anders Gustafsson; Jonas Larsson Olanders Eloso Förlag (2019) Pehmeäkantinen kirja
Pontus Karling; Morgan Andersson; Christian Anker-Hansen; Anders Blomberg; Naomi Clyne; Ewa Gustafsson; Jarl Hellman Studentlitteratur AB (2021) Pehmeäkantinen kirja
Stefan Lagrosen; Göran Svensson; Anders Pehrsson; Evert Gummesson; Bo Edvarsson; Anders Gustafsson; Lars Witell; Hans Jansson Studentlitteratur AB (2006) Pehmeäkantinen kirja
Anders Wächter; Marianne Borgengren; Carina Buvik; Eva Carlsson; Kenneth Gustafsson; Annika Lind; Bengt Weine Studentlitteratur AB (2006) Pehmeäkantinen kirja
Anders Broberg; Göran Carlsson; David Clinton; Ingemar Engström; Bengt Eriksson; Nils Gustafsson; Ann Marie Hofsten Natur & Kultur Läromedel och Akademi (2012) Pehmeäkantinen kirja
Sofia Altafi; Per Andersson; Mattias Axelson; Anna-Stina Gillqvist; Ingrid Gustafsson; Magnus Henrekson; Markus Kallifatides Studentlitteratur (2011) Pehmeäkantinen kirja
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
