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Television and Its Audience
Patrick Barwise; Andrew Ehrenberg
SAGE Publications Ltd (2009)
Ladattava julkaisu
36,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The War Against the BBC - How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Instituti
Patrick Barwise; Peter York
Penguin Books Ltd (2020)
Pehmeäkantinen kirja
13,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Simply Better - Winning and Keeping Customers by Delivering What Matters Most
Patrick Barwise; Sean Meehan
Harvard Business Review Press (2004)
Kovakantinen kirja
27,70
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ostoskoriin kpl
Siirry koriin
Beyond the Familiar - Long-Term Growth through Customer Focus and Innovation
Patrick Barwise; Sean Meehan
John Wiley & Sons Inc (2011)
Kovakantinen kirja
26,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Television and Its Audience
Patrick Barwise; Andrew Ehrenberg
Sage Publications Ltd (1988)
Pehmeäkantinen kirja
46,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Strategic Decisions
Vassilis Papadakis; Patrick Barwise
Springer (1997)
Kovakantinen kirja
129,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Strategic Decisions
Vassilis Papadakis (ed.); Patrick Barwise (ed.)
Springer (2012)
Pehmeäkantinen kirja
129,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Thomas Barta; Patrick Barwise
McGraw-Hill Education (2016)
Kovakantinen kirja
28,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Thomas Barta; Patrick Barwise
MCGRAW HILL EDUC ON BRILLIANCE
CD-äänilevy
68,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
12 POWERS OF A MARKETING LEA M
Thomas Barta; Patrick Barwise
MCGRAW HILL EDUC ON BRILLIANCE (2017)
Digitaalinen tallenne, määrittelemätön
51,30
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ostoskoriin kpl
Siirry koriin
Television and Its Audience
36,70 €
SAGE Publications Ltd
Sivumäärä: 220 sivua
Asu: Ladattava julkaisu
Julkaisuvuosi: 2009, 18.08.2009 (lisätietoa)
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.



The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.



The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

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Television and Its Audience
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ISBN:
9781849207201
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