Tekijä: Gerald Birney Smith; Ozora S Davis; University Of Chicago Press The University of Chicago Press; The University of Chicago Pr Kustantaja: BiblioLife (2010) Saatavuus: Ei tiedossa
Routledge (TANDF) Sivumäärä: 508 sivua Asu: Pehmeäkantinen kirja Painos: 3 Julkaisuvuosi: 2008, 15.05.2008 (lisätietoa) Kieli: Englanti
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management.
