Tekijä: John Mullins; Orville C Walker; Boyd, Jr., Harper W Kustantaja: McGraw-Hill Higher Education (2010) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
McGraw-Hill Education Asu: Pehmeäkantinen kirja Painos: 7. painos Julkaisuvuosi: 2011, 16.03.2010 (lisätietoa) Kieli: Englanti
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
