Philip Kotler; Gary Armstrong; Swee-Hoon Ang; Siew Meng Leong; Chin-Tiong Tan; Oliver Hong-Ming Yau (2009) Saatavuus: Loppuunmyyty Pehmeäkantinen kirja
Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong; Oliver Hong-Ming Yau; Swee-Hoon Ang Pearson (2015) Saatavuus: Loppuunmyyty
Philip Kotler; Gary Armstrong; Swee Hoon Ang; Siew-Meng Leong; Chin Tiong Tan; Oliver Hong-Ming Yau Pearson Education Centre (2012) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Sivumäärä: 736 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2009, 28.07.2009 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9781408259153
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts - whether international or from within Asia - that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read - motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily.
Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.
