Tekijä: Nripendra P. Rana; Emma L. Slade; Ganesh P. Sahu; Hatice Kizgin; Nitish Singh; Bidit Dey; Anabel Gutierrez; Yoge Dwivedi Kustantaja: Springer Nature Switzerland AG (2019) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Nripendra P. Rana; Emma L. Slade; Ganesh P. Sahu; Hatice Kizgin; Nitish Singh; Bidit Dey; Anabel Gutierrez; Yoge Dwivedi Kustantaja: Springer Nature Switzerland AG (2020) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Yogesh K. Dwivedi; Matti Mäntymäki; M.N. Ravishankar; Marijn Janssen; Marc Clement; Emma L. Slade; Nripendra P. Rana; Al- Kustantaja: Springer International Publishing AG (2016) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Yogesh K. Dwivedi (ed.); Nripendra P. Rana (ed.); Emma L. Slade (ed.); Mahmud A. Shareef (ed.); Marc Clement (ed.); Siminti Kustantaja: Springer (2018) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Yogesh K. Dwivedi (ed.); Nripendra P. Rana (ed.); Emma L. Slade (ed.); Mahmud A. Shareef (ed.); Marc Clement (ed.); Siminti Kustantaja: Springer (2019) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Sachin K. Mangla; Sunil Luthra; Suresh Kumar Jakhar; Anil Kumar; Nripendra P. Rana Kustantaja: Taylor & Francis Ltd (2019) Saatavuus: Noin 13-16 arkipäivää
Tekijä: Sujeet K. Sharma; Yogesh K. Dwivedi; Bhimaraya Metri; Nripendra P. Rana Kustantaja: Springer Nature Switzerland AG (2020) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Sujeet K. Sharma (ed.); Yogesh K. Dwivedi (ed.); Bhimaraya Metri (ed.); Nripendra P. Rana (ed.) Kustantaja: Springer (2020) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Sachin K. Mangla; Sunil Luthra; Suresh Kumar Jakhar; Anil Kumar; Nripendra P. Rana Kustantaja: Taylor & Francis Ltd (2021) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
Tekijä: Sujeet K. Sharma (ed.); Yogesh K. Dwivedi (ed.); Bhimaraya Metri (ed.); Nripendra P. Rana (ed.) Kustantaja: Springer (2021) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Sujeet K. Sharma; Yogesh K. Dwivedi; Bhimaraya Metri; Nripendra P. Rana Kustantaja: Springer Nature Switzerland AG (2021) Saatavuus: Noin 17-20 arkipäivää
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.