National Salesmen's Training Association | Akateeminen Kirjakauppa

Volume 1 of 2. This volume contains Volumes I through IV of the original works. The purpose of this course on salesmanship & personal efficiency is to give ambitious men & women an opportunity to improve themselves & become successful, scientific business producers through spare time or whole time study. Volume I, The Salesman, includes lessons on opportunities in salesmanship, value of & how to study, creative power of salesmanship, fundamentals of salesmanship, education & experience, personality & how to develop it, marks of a good salesman, and getting the quoted price. Volume II, Methods of Distribution, includes lessons on the wholesale, specialty & retail salesman, promotion field, relation of correspondence to selling, direct- by-mail selling, forms letters & mailing lists, art of advertising. Volume III, The Proposition, has lessons relative to production of goods, analysis & use of goods, preparation & use of samples, overcoming competition, salesman's relation between producer & consumer, salesman & the credit man, and the salesman as a collector & adjuster. Volume IV, The Territory, includes lessons dealing with analyzing, building up & covering the territory, legal aspects of selling, self-interest & self-respect appeals, and appeals to buying motives.