Myrna B Garner | Akateeminen Kirjakauppa

Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business' size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry.

This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself.

New to this Edition
* Updated references and examples demonstrate how industry practice is changing to meet market demands
* New case studies illustrate the impact of new technology and an evolving fashion system
* An understanding of a circular economy expands upon how sustainability and social justice issues impact every function of product development, distribution, and consumption
* The slow fashion/fast fashion dichotomy is considered as it impacts the fashion ecosystem
* The issues of cultural appropriation and influencer culture are discussed

Beyond Design STUDIO
* Study smarter with self-quizzes featuring scored results and personalized study tips
* Review concepts with flashcards of essential vocabulary

Instructor Resources
* Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
* PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion