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Michel De Repentigny | Akateeminen Kirjakauppa

TELEVISION ADVERTISING IN CANADIAN ELECTIONS - THE ATTACK MODE, 1993

Television Advertising in Canadian Elections - The Attack Mode, 1993
Walter I. Romanow; Michel De Repentigny; Stanley B. Cunningham; Walter C. Soderlund; Kai Hildebrandt
MP-WLU Wilfrid Laurier Uni (1999)
Pehmeäkantinen kirja
47,30
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ostoskoriin kpl
Siirry koriin
Television Advertising in Canadian Elections - The Attack Mode, 1993
47,30 €
MP-WLU Wilfrid Laurier Uni
Sivumäärä: 262 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 1999, 30.06.1999 (lisätietoa)
Kieli: Englanti
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?

The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols.

This book is about that growing reliance. While focusing on the use of ""attack"" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising.

This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.

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