Sabine Schäper; Friedrich Dieckmann; Christiane Rohleder; Bianca Rodekohr; Michael Katzer; Susanne Frewer-Graumann Kohlhammer W. (2019) Pehmeäkantinen kirja
John Wiley & Sons Sivumäärä: 496 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2008, 11.01.2008 (lisätietoa)
The second edition of this popular text has been thoroughly updated to reflect contemporary developments in small business and entrepreneurship and its applications to Australasian organisations. Entrepreneurship and small business management are two very close and often overlapping disciplines. If entrepreneurship specifically refers to the dynamic process of creating a new business venture, small business management generally addresses various issues in organising and operating a small business. In practice however, a large part of the textbooks contents from both disciplines tend to cover similar issues such as small business start-up (starting from scratch, buying an existing business or operating a franchise), developing a business plan, selecting a legal form of organisation, marketing research and organising and financing the new venture.
Features
New! Four end-of-book cases profiling Australasian entrepreneurs. Each case represents a different region covering Australia, New Zealand, Malaysia and Singapore. The companies profiled are within industries of interest to students including branded fitness programs, automatic video production and specialist healthcare. Each case is accompanied by comprehensive teaching notes.
New! Accompanying local video cases and activities for instructors. The videos are closely tied to each end-of-book case, providing visual support to assist students? understanding.
Comprehensive text website including Instructor?s Resource Guide and Power Point slides
The geographic markets for the book are both Australasia (Australia and New Zealand) and South East Asia (Indonesia, Hong Kong, Malaysia and Singapore). As an increasing amount of goods, capital and people move between these two regions, this text will provide the reader with a better regional understanding of this environment.
The ?What would you do?? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation.
The ?Entrepreneur profile? in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders.
The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the Pacific Rim.
