Michael P. Mokwa | Akateeminen Kirjakauppa

This multipack consists of Kotler: Marketing Management Pearson International Edition 11th Edition (ISBN 0130497150) and Enis: Marketing Classics Pearson International Edition 8th Edition (ISBN 0132073099).

The new edition of this classic, worldwide bestseller by Philip Kotler highlights the most recent developments in technological and global marketing whilst building on the fundamental strengths of previous editions.

This 25th Anniversary edition of the MARKETING CLASSICS represents a culmination of the most interesting and most influential articles published in the field of Marketing, the contribution it has made to the field and for the impact it has had in bringing a new way of thinking into marketing theory and practice.