Michael Griego | Akateeminen Kirjakauppa

We all sell everyday. Sales professionals consciously look for ways to hone their skills. Some of you may not be aware that the disciplines and fundamentals of sales can impact your own personal effectiveness. Whether your are a professional enterprise salesperson, CEO, consultant, venture capitalist, engineer, teacher, student or aspiring up-and-comer, you should know the language and tools of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules of successful salesmanship. These rules apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.pIn '42 Rules to Increase Sales Effectiveness,' you will learn:ulliWhat makes a successful sales personliHow to differentiate your style from the other folks out thereliWhen to talk and when to "shut up and listen"/ulSales isn't rocket science, but it is often over-engineered. The "old school" is out; new school is in, but with a twist. There are key sales fundamentals (42 to be exact) that never go out of style. 42 Rules to Increase Sales Effectiveness takes these fundamental rules and upgrades and adjusts them for today's business environment, so you can increase your overall sales effectiveness.pIf you're a sales pro, use this book as a handbook to reset on the key best-practices in the new day. If you're a not, but you manage a sales team, interact with, buy from, live with, or simply recognize your need to enhance personal "sales" effectiveness, you too can benefit from rules that will help you better understand what all the fuss is all about. Enjoy it. It's a quick read which nets out 42 key nuggets and practical application of this fascinating activity called sales.