American forces entered a seemingly dangerous and very foreign world following the surrender of Japan. A nation-building mission unlike any other previously in U.S. history ensued. Insight into Japanese sentiment and ways of conducting business would be paramount to the success of General Douglas MacArthur in demilitarizing and democratizing Japan. Two complementary but rival organizations within MacArthur's Supreme Commander for the Allied Powers (SCAP) staff were created and charged with understanding Japanese thought patterns and culture to assist with successful reform. The Research and Analysis Branch (R&A), subordinate to the Civil Intelligence Section (CIS), was responsible for turning out quality anecdotal intelligence analysis. It produced weekly "Occupational Trends" reports critical to monitoring Japanese sentiment on issues of seminal importance to demilitarization, such as Japanese popular opinion concerning the maintenance of the Emperor.