Mette Morsing | Akateeminen Kirjakauppa

This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts. Communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics.