Melanie Franklin | Akateeminen Kirjakauppa

Change can bring improved efficiency, increased productivity and greater profitability. An effective manager knows how to identify and implement improvements. But how do you identify the changes that will benefit your business, and how do you implement them? In Managing Business Transformation: A Practical Guide, Melanie Franklin will guide you through all the stages of change management. Using real-life examples, up-to-date information and clear diagrams, this practical handbook will equip you to be an agent of change, whatever your role. Your stakeholders are a vital asset, and communicating changes to them in a way that will retain their loyalty and commitment is crucial. This book will show you how to do this, recognising that some embrace change more readily than others, and will provide strategies for dealing with resistance to change. You will also understand the differences between change management and project management, the relationship between them and how to make them work for you. This book will enable you to understand, plan and prepare for change, to create a change plan and to communicate it to your staff, and to implement and embed the change.
Your new 'business as usual' will run more smoothly and be more profitable! Melanie Franklin has an extensive track record in the realisation of business change programmes within the public and private sectors. She is the founder and Chief Executive of Maven Training, and balances her company responsibilities with her interest in helping organisations to make changes that deliver their strategic objectives.