The Titans of Branding reflects innovative strategic thinking in the field of global branding. It is a unique presentation of the views of nine renowned experts.

Through interviews, the book brings together perspectives from global branding leaders. We have organized their perspectives into a new, integrated framework that keeps the customer at the center, linking brands to globalization and innovation.

The Titans of Branding will equip you with the academic and managerial strength to succesfully face the future challenges of branding in our global economy.