Mehdi Taghian | Akateeminen Kirjakauppa

Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility advances corporate social responsibility by discussing a range of topics related to sustainable marketing.This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change.The contributions consist of eight chapters. The first seven chapters contain 14 readings, while the eighth chapter includes nine illustrative cases.