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Marwa E. Tourky | Akateeminen Kirjakauppa

INTEGRATED MARKETING COMMUNICATIONS - A GLOBAL BRAND-DRIVEN APPROACH

Integrated Marketing Communications - A Global Brand-Driven Approach
Philip J. Kitchen; Marwa E. Tourky
Springer Nature Switzerland AG (2022)
Pehmeäkantinen kirja
54,40
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Integrated Marketing Communications - A Global Brand-Driven Approach
54,40 €
Springer Nature Switzerland AG
Sivumäärä: 374 sivua
Asu: Pehmeäkantinen kirja
Painos: 2nd ed. 2022
Julkaisuvuosi: 2022, 04.01.2022 (lisätietoa)
Kieli: Englanti
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.



It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. 




This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

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Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Integrated Marketing Communications - A Global Brand-Driven Approachzoom
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ISBN:
9783030764159
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