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Martinez-Lopez Francisco J. Martinez-Lopez | Akateeminen Kirjakauppa

Haullasi löytyi yhteensä 37 tuotetta
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ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : FIRST INTERNATIONAL CONFERENCE, 2020

Francisco J. Martínez-López (ed.); Steven D'Alessandro (ed.)
Springer (2020)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : SEVENTH INTERNATIONAL CONFERENCE, 2020

Francisco J. Martinez-Lopez (ed.); Juan Carlos Gázquez-Abad (ed.); Els Breugelmans (ed.)
Springer (2020)
Pehmeäkantinen kirja

125,70 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : SECOND INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); David López López (ed.)
Springer (2021)
Kovakantinen kirja

143,50 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : SECOND INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); David López López (ed.)
Springer (2022)
Pehmeäkantinen kirja

143,50 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE - FIFTH INTERNATIONAL CONFERENCE, 2024

Francisco J. Martínez-López; Luis F. Martinez; Philipp Brüggemann
Springer International Publishing AG (2024)
Kovakantinen kirja

161,20 €

HANDBOOK OF STRATEGIC E-BUSINESS MANAGEMENT

Martínez-López; Francisco J.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013)
Kovakantinen kirja

179,00 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : SECOND INTERNATIONAL CONFERENCE, 2015

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Raj Sethuraman (ed.)
Springer (2015)
Pehmeäkantinen kirja

101,40 €

ONLINE BRAND COMMUNITIES : USING THE SOCIAL WEB FOR BRANDING AND MARKETING

Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo
Springer (2015)
Kovakantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - THIRD INTERNATIONAL CONFERENCE, 2016

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Els Gijsbrecht
Springer International Publishing AG (2016)
Pehmeäkantinen kirja

101,40 €

HANDBOOK OF STRATEGIC E-BUSINESS MANAGEMENT

Martínez-López; Francisco J. (ed.)
Springer (2016)
Pehmeäkantinen kirja

179,00 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - FOURTH INTERNATIONAL CONFERENCE, 2017

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén
Springer International Publishing AG (2017)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - FIFTH INTERNATIONAL CONFERENCE, 2018

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Alexander Chernev
Springer International Publishing AG (2018)
Pehmeäkantinen kirja

101,40 €

ONLINE BRAND COMMUNITIES - USING THE SOCIAL WEB FOR BRANDING AND MARKETING

Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo
Springer International Publishing AG (2019)
Pehmeäkantinen kirja

61,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : SIXTH INTERNATIONAL CONFERENCE, 2019

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Anne Roggeveen (ed.)
Springer (2019)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : EIGHTH INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.)
Springer (2021)
Kovakantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : EIGHTH INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.)
Springer (2022)
Pehmeäkantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : NINTH INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Marco Ieva (ed.)
Springer (2022)
Kovakantinen kirja

134,60 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : THIRD INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López (ed.); Luis F. Martinez (ed.)
Springer (2022)
Kovakantinen kirja

152,40 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE - FOURTH INTERNATIONAL CONFERENCE, 2023

Martínez-López; Francisco J.
Springer International Publishing AG (2023)
Kovakantinen kirja

179,00 €

SOCIAL MEDIA MONETIZATION : PLATFORMS, STRATEGIC MODELS AND CRITICAL SUCCESS FACTORS

Francisco J. Martínez-López; Yangchun Li; Susan M. Young
Springer (2022)
Kovakantinen kirja

51,40 €

Hae lisää...

Advances in Digital Marketing and eCommerce : First International Conference, 2020

Francisco J. Martínez-López (ed.), Steven D'Alessandro (ed.)

101,40 €

Springer
Sivumäärä: 220 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2020, 07.05.2020 (lisätietoa)
Kieli: Englanti
Tuotesarja: Springer Proceedings in Business and Economics

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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