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Francisco J. Martínez-López | Akateeminen Kirjakauppa

Haullasi löytyi yhteensä 37 tuotetta
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ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - THIRD INTERNATIONAL CONFERENCE, 2016

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Els Gijsbrecht
Springer International Publishing AG (2016)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - SIXTH INTERNATIONAL CONFERENCE, 2019

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Anne Roggeveen
Springer Nature Switzerland AG (2019)
Pehmeäkantinen kirja

101,40 €

SOCIAL MEDIA MONETIZATION

Martinez-Lopez Francisco J. Martinez-Lopez; Li Yangchun Li; Young Susan M. Young
Springer Nature B.V. (2022)
Pehmeäkantinen kirja

117,90 €

STRATEGIES FOR E-BUSINESS

Tawfik Jelassi; Albrecht Enders; Francisco J Martínez-López
(2014)
Pehmeäkantinen kirja

72,70 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE - THIRD INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López; Luis F. Martinez
Springer International Publishing AG (2022)
Kovakantinen kirja

152,40 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE - THIRD INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López; Luis F. Martinez
Springer International Publishing AG (2023)
Pehmeäkantinen kirja

152,40 €

HANDBOOK OF STRATEGIC E-BUSINESS MANAGEMENT

Martínez-López; Francisco J.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013)
Kovakantinen kirja

179,00 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - SECOND INTERNATIONAL CONFERENCE, 2015

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Raj Sethuraman
Springer International Publishing AG (2015)
Pehmeäkantinen kirja

101,40 €

ONLINE BRAND COMMUNITIES - USING THE SOCIAL WEB FOR BRANDING AND MARKETING

Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo
Springer International Publishing AG (2015)
Kovakantinen kirja

101,40 €

HANDBOOK OF STRATEGIC E-BUSINESS MANAGEMENT

Martínez-López; Francisco J.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2016)
Pehmeäkantinen kirja

179,00 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - FOURTH INTERNATIONAL CONFERENCE, 2017

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén
Springer International Publishing AG (2017)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - FIFTH INTERNATIONAL CONFERENCE, 2018

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Alexander Chernev
Springer International Publishing AG (2018)
Pehmeäkantinen kirja

101,40 €

ONLINE BRAND COMMUNITIES - USING THE SOCIAL WEB FOR BRANDING AND MARKETING

Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo
Springer International Publishing AG (2019)
Pehmeäkantinen kirja

61,40 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE - FIRST INTERNATIONAL CONFERENCE, 2020

Francisco J. Martínez-López; Steven D'Alessandro
Springer Nature Switzerland AG (2020)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - SEVENTH INTERNATIONAL CONFERENCE, 2020

Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans
Springer Nature Switzerland AG (2020)
Pehmeäkantinen kirja

125,70 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE - SECOND INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López; David López López
Springer Nature Switzerland AG (2021)
Kovakantinen kirja

143,50 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - EIGHTH INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad
Springer Nature Switzerland AG (2021)
Kovakantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - EIGHTH INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad
Springer Nature Switzerland AG (2022)
Pehmeäkantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - NINTH INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Marco Ieva
Springer International Publishing AG (2022)
Kovakantinen kirja

134,60 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : FOURTH INTERNATIONAL CONFERENCE, 2023

Martínez-López; Francisco J. (ed.)
Springer (2023)
Kovakantinen kirja

179,00 €

Hae lisää...

Advances in National Brand and Private Label Marketing - Third International Conference, 2016

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht

101,40 €

Springer International Publishing AG
Sivumäärä: 161 sivua
Asu: Pehmeäkantinen kirja
Painos: 1st ed. 2016
Julkaisuvuosi: 2016, 07.06.2016 (lisätietoa)
Kieli: Englanti
Tuotesarja: Springer Proceedings in Business and Economics

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

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