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Francisco J. Martínez-López | Akateeminen Kirjakauppa

Haullasi löytyi yhteensä 37 tuotetta
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ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : THIRD INTERNATIONAL CONFERENCE, 2016

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Els Gijsbrecht (ed.)
Springer (2016)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : SECOND INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); David López López (ed.)
Springer (2021)
Kovakantinen kirja

143,50 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : NINTH INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Marco Ieva (ed.)
Springer
Pehmeäkantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : FOURTH INTERNATIONAL CONFERENCE, 2017

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Kusum L. Ailawadi (ed.); María Jesús Yagüe-Guillén (ed.)
Springer (2017)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : FIFTH INTERNATIONAL CONFERENCE, 2018

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Alexander Chernev (ed.)
Springer (2018)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : SEVENTH INTERNATIONAL CONFERENCE, 2020

Francisco J. Martinez-Lopez (ed.); Juan Carlos Gázquez-Abad (ed.); Els Breugelmans (ed.)
Springer (2020)
Pehmeäkantinen kirja

125,70 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : EIGHTH INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.)
Springer (2021)
Kovakantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : EIGHTH INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.)
Springer (2022)
Pehmeäkantinen kirja

134,60 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : NINTH INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Marco Ieva (ed.)
Springer (2022)
Kovakantinen kirja

134,60 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : THIRD INTERNATIONAL CONFERENCE, 2022

Francisco J. Martínez-López (ed.); Luis F. Martinez (ed.)
Springer (2022)
Kovakantinen kirja

152,40 €

SOCIAL MEDIA MONETIZATION

Martinez-Lopez Francisco J. Martinez-Lopez; Li Yangchun Li; Young Susan M. Young
Springer Nature B.V. (2022)
Pehmeäkantinen kirja

119,00 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : FIFTH INTERNATIONAL CONFERENCE, 2024

Francisco J. Martínez-López (ed.); Luis F. Martinez (ed.); Philipp Brüggemann (ed.)
Springer (2024)
Kovakantinen kirja

161,20 €

STRATEGIES FOR E-BUSINESS

Tawfik Jelassi; Albrecht Enders; Francisco J Martínez-López
(2014)
Pehmeäkantinen kirja

73,50 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : SIXTH INTERNATIONAL CONFERENCE, 2019

Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Anne Roggeveen (ed.)
Springer (2019)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : FIRST INTERNATIONAL CONFERENCE, 2020

Francisco J. Martínez-López (ed.); Steven D'Alessandro (ed.)
Springer (2020)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING : 10TH INTERNATIONAL CONFERENCE, 2023

Juan Carlos Gázquez-Abad (ed.); Francisco J. Martínez-López (ed.); Katrijn Gielens (ed.)
Springer (2023)
Kovakantinen kirja

143,50 €

MANAGEMENT INTELLIGENT SYSTEMS : FIRST INTERNATIONAL SYMPOSIUM

Jorge Casillas (ed.); Francisco J. Martínez-López (ed.); Juan Manuel Corchado Rodríguez (ed.)
Springer (2012)
Pehmeäkantinen kirja

179,00 €

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING : FIRST INTERNATIONAL SYMPOSIUM NB&PL, BARCELONA, JUNE 2014

Juan Carlos Gázquez-Abad (ed.); Francisco J. Martínez-López (ed.); Irene Esteban-Millat (ed.); Juan Antonio Mondéjar-Jiménez
Springer (2014)
Pehmeäkantinen kirja

101,40 €

ADVANCES IN DIGITAL MARKETING AND ECOMMERCE : SECOND INTERNATIONAL CONFERENCE, 2021

Francisco J. Martínez-López (ed.); David López López (ed.)
Springer (2022)
Pehmeäkantinen kirja

143,50 €

HANDBOOK OF STRATEGIC E-BUSINESS MANAGEMENT

Martínez-López; Francisco J.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013)
Kovakantinen kirja

179,00 €

Hae lisää...

Advances in National Brand and Private Label Marketing : Third International Conference, 2016

Francisco J. Martínez-López (ed.), Juan Carlos Gázquez-Abad (ed.), Els Gijsbrecht (ed.)

101,40 €

Springer
Sivumäärä: 161 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2016, 07.06.2016 (lisätietoa)
Kieli: Englanti
Tuotesarja: Springer Proceedings in Business and Economics

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

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