Martha L. Maxnevski | Akateeminen Kirjakauppa

This completely revised edition of a popular text combines text, readings and case studies to help readers develop the knowledge, perspective and skills they need in order to conduct global business successfully.







Includes a unique combination of text, readings and case studies to help readers understand the practice of global business and management.

Features a new, field-tested framework for improving cross-cultural communications.

This edition includes new, and updated case studies covering a range of industries of different sizes, in almost every continent.