Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Kusum L. Ailawadi (ed.); María Jesús Yagüe-Guillén (ed.) Springer (2017) Pehmeäkantinen kirja
José Francisco Martínez-Trinidad; Jesús Ariel Carrasco-Ochoa; José Arturo Olvera-López; Sudeep Sarkar Springer International Publishing AG (2018) Pehmeäkantinen kirja
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.