Mark Wee | Akateeminen Kirjakauppa

Design lives in everything we do. In supermarket queues, we find design baked into how the cashier tallies our total and the way we pay. In instant messaging apps, design disarms us with emoji, or thoughtfully lets us mute notifications. Every interaction and space we experience was designed in some way. Yet, the design of these experiences is too often seen as the exclusive domain of design wizards and secretive geniuses. But ONG&OG Experience Design Studio believes design is for everyone. Here, they demystify the 5-stage method they use for a variety of projects. How did they rethink the banking experience for Gen Y? How did they fuse the traditional and modern in a heritage shophouse? They share their philosophy and the rationale behind specific design decisions because they want to communicate a simple message: that you can design, too. And by walking you through the thoughts and steps they take from a project's brief to its conclusion, they hope you find the inspiration and chutzpah to design a whole lot of delightful experiences!