SULJE VALIKKO

avaa valikko

Mark Durkin | Akateeminen Kirjakauppa

Haullasi löytyi yhteensä 5 tuotetta
Haluatko tarkentaa hakukriteerejä?



Social Media and Interactive Communications - A service sector reflective on the challenges for practice and theory
Mark Durkin; Aodheen McCartan; Mairead Brady
Taylor & Francis Ltd (2018)
Pehmeäkantinen kirja
56,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Social Media and Interactive Communications - A service sector reflective on the challenges for practice and theory
Mark Durkin; Aodheen McCartan; Mairead Brady
Taylor & Francis Ltd (2016)
Kovakantinen kirja
154,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Developing Your Compassion Strengths - A Guide for Healthcare Students and Practitioners
Mark Durkin
Taylor & Francis Ltd (2023)
Kovakantinen kirja
143,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Developing Your Compassion Strengths - A Guide for Healthcare Students and Practitioners
Mark Durkin
Taylor & Francis Ltd (2023)
Pehmeäkantinen kirja
45,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Seven Principles of Digital Business Strategy
Niall McKeown; Mark Durkin
Business Expert Press (2017)
Pehmeäkantinen kirja
25,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Social Media and Interactive Communications - A service sector reflective on the challenges for practice and theory
56,80 €
Taylor & Francis Ltd
Sivumäärä: 134 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2018, 04.09.2018 (lisätietoa)
Kieli: Englanti
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tuote on tilapäisesti loppunut ja sen saatavuus on epävarma. Seuraa saatavuutta.
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Social Media and Interactive Communications - A service sector reflective on the challenges for practice and theoryzoom
Näytä kaikki tuotetiedot
ISBN:
9780367023966
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste