Marin A. Marinov (ed.); Svetla T. Marinova (ed.); Jorma A. Larimo (ed.); Tiina Leposky (ed.) Palgrave Macmillan (2019) Saatavuus: Tilaustuote Kovakantinen kirja
Marin A. Marinov (ed.); Svetla T. Marinova (ed.); Jorma A. Larimo (ed.); Tiina Leposky (ed.) Palgrave Macmillan (2020) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Michael R. Czinkota; Ilkka A. Ronkainen; Michael H. Moffett; Svetla Marinova; Marin Marinov John Wiley & Sons Inc (2009) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Jorma A. Larimo (ed.); Marin A. Marinov (ed.); Svetla T. Marinova (ed.); Tiina Leposky (ed.) Palgrave Macmillan (2019) Saatavuus: Tilaustuote Kovakantinen kirja
Jorma A. Larimo (ed.); Marin A. Marinov (ed.); Svetla T. Marinova (ed.); Tiina Leposky (ed.) Palgrave Macmillan (2020) Saatavuus: Tilaustuote Pehmeäkantinen kirja
V. A. Barker; L. S. Blackford; J. Dongarra; J. Du Croz; S. Hammarling; M. Marinova; J. Waśniewski; P. Yalamov Society for Industrial & Applied Mathematics,U.S. (2001) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Edward Elgar Sivumäärä: 328 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2017, 28.04.2017 (lisätietoa) Kieli: Englanti
Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the consequences of conducting marketing in these challenging contexts.
Addressing diverse issues from a universal as well as regional and country specific perspective, this book sheds light on general topics such as data collection procedures equivalence and marketing accountability as well as exploring specific contexts such as Central and Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing, retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Timely and engaging, this Research Handbook will appeal to students and scholars interested in international business and marketing in emerging economies. Business practitioners, managers and policy makers working in emerging economies will also benefit from practical guidance on both improving approaches to serving customers as well as creating conducive environments for serving customers.
Contributors include: M.Y. Ali, N. Ammar, M. Arslanagic-Kalajdzic, M.-L. Baron, V. Blagoev, A. Chidlow, A. Daviy, N. Dholakia, R.R. Dholakia, N. El-Bassiouny, A.R. Faroque, P. Ghauri, R. Hawash, G.N. Kfuri, Z. Krupka, S.R. Kumar, M.A. Marinov, S.T. Marinova, M. Minkov, A. Osmanova, D. Ozretic-Dosen, D.A. Petrovici, V. Rebiazina, V. Skare, M. Smirnova, C.A. Solberg, S. Sutyrin, I. Vorobieva, V.R. Wood, V. Zabkar
