Ezekiel J. Emanuel; Christine C. Grady; Robert A. Crouch; Reidar K. Lie; Franklin G. Miller; David D. Wendler Oxford University Press Inc (2011) Pehmeäkantinen kirja
Amelie Alterauge; Robert Stock; Constanze Wallenstein; Bodie A. Ashton; Manuel Bolz; Claudia Bruns; Nina Eckhoff-Heindl Reimer, Dietrich (2024) Kovakantinen kirja
Stephan Katzenschlager; Emmanuel Schneck; Erik Popp; Andreas Hecker; Michael Sander; Markus A. Weigand; Frank Weilbacher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2025) Kovakantinen kirja
Javier Faulin (ed.); Angel A. Juan (ed.); Sebastián Salvador Martorell Alsina (ed.); Jose Emmanuel Ramirez-Marquez (ed.) Springer (2010) Kovakantinen kirja
Íñigo García Martínez de Lagrán; Rafael Garrido Pena; Manuel A. Rojo Guerra Universidad de Valladolid, Secretariado de Publicaciones e Intercambio Editorial (2006) Pehmeäkantinen kirja
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.
This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.
