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Dora Agapito | Akateeminen Kirjakauppa

HANDBOOK ON THE TOURIST EXPERIENCE - DESIGN, MARKETING AND MANAGEMENT

Handbook on the Tourist Experience - Design, Marketing and Management
Tekijä: Dora Agapito; Manuel A. Ribeiro; Kyle M. Woosnam
Kustantaja: Edward Elgar Publishing Ltd (2022)
Saatavuus: 1 arkipäivä
EUR   253,20
    
Handbook on the Tourist Experience - Design, Marketing and Management
253,20 €
Edward Elgar Publishing Ltd
Sivumäärä: 424 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2022, 22.07.2022 (lisätietoa)
Kieli: Englanti
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.



This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.

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