Victor Manuel López Sánchez (ed.); Francisco Gaudêncio Mendonça Freires (ed.); João Carlos Gonçalves dos Reis (ed.); Costa Ma Springer (2022) Kovakantinen kirja
Victor Manuel López Sánchez (ed.); Francisco Gaudêncio Mendonça Freires (ed.); João Carlos Gonçalves dos Reis (ed.); Costa Ma Springer (2023) Pehmeäkantinen kirja
Jose Manuel Ferrandez Vicente; Jose Ramon Alvarez Sanchez; Felix de la Paz Lopez; Fco. Javier Toledo Moreo Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013) Pehmeäkantinen kirja
Jose Manuel Ferrandez Vicente; Jose Ramon Alvarez Sanchez; Felix de la Paz Lopez; Fco. Javier Toledo Moreo Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013) Pehmeäkantinen kirja
José Manuel Ferrández Vicente; José Ramón Álvarez-Sánchez; Félix de la Paz López; Fco. Javier Toledo-Moreo; Hojjat Adeli Springer International Publishing AG (2015) Pehmeäkantinen kirja
José Manuel Ferrández Vicente; José Ramón Álvarez-Sánchez; Félix de la Paz López; Fco. Javier Toledo-Moreo; Hojjat Adeli Springer International Publishing AG (2015) Pehmeäkantinen kirja
José Manuel Ferrández Vicente; José Ramón Álvarez-Sánchez; Félix de la Paz López; Javier Toledo Moreo; Hojjat Adeli Springer International Publishing AG (2017) Pehmeäkantinen kirja
As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries