This book explores the widespread consumption phenomenon of celebrity fandom and provides a detailed overview of its previous conceptualization across different academic fields. The chapters take the reader on a narrative journey into a consumer's parasocial fan relationship with an admired celebrity. Using thereby the author's autoethnographic account of his personal fan relationship with a film actress as a case study, this detailed study examines why consumers can become emotionally attached to a celebrity and how the parasocial fan relationship can add meaning to their life. By exploring the complex nature of consumer experiences, Celebrity Fandom and Consumer Behaviour uncovers the (para)social link between the celebrity and the individual consumer's personal desires. This book has an interdisciplinary appeal and will provide an insightful read to marketing scholars and researchers within the fields of consumer behaviour, celebrity and fan studies.