Domenico M. Doronzo (ed.); Emanuela Schingaro (ed.); John S. Armstrong-Altrin (ed.); Basem Zoheir (ed.) Springer (2019) Saatavuus: Tilaustuote Kovakantinen kirja
Emanuel Ballo; Markus Busch. LL. M.; Marc Engelhart; Michael Faske; Richard Findl; Christian Gehling; Alexand Geschonneck Müller C.F. (2020) Saatavuus: Tilaustuote Kovakantinen kirja
Rangina Ahmad; Pia Gebbing; Manuel Geiger; Ricardo Guerrero; Theresa Kroschewski; Lisa Lohrenz; Anna M. Lux; Si Michalke Books on Demand (2022) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Juan Manuel Corchado Rodríguez (ed.); Sara Rodriguez (ed.); James Llinas (ed.); Jose M. Molina (ed.) Springer (2008) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Javier Bajo Pérez (ed.); Juan M. Corchado Rodríguez (ed.); Emmanuel Adam (ed.); Alfonso Ortega (ed.); María N. Moreno (ed.) Springer (2012) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Yadir Torres (ed.); Ana M. Beltran (ed.); Manuel Felix (ed.); Estela Peralta (ed.); Diego F. Larios (ed.) Springer (2024) Saatavuus: Tilaustuote Kovakantinen kirja
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.
This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.
