Lester Massingham | Akateeminen Kirjakauppa

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ESSENTIALS OF MARKETING

Geoff Lancaster; Lester Massingham; Ruth Ashford
McGraw Hill / Europe, Middle East & Africa (2001)
Pehmeäkantinen kirja

83,50 €

ESSENTIALS OF MARKETING MANAGEMENT

Geoffrey Lancaster; Lester Massingham
Taylor & Francis Ltd (2010)
Pehmeäkantinen kirja

59,90 €

ESSENTIALS OF MARKETING MANAGEMENT

Geoffrey Lancaster; Lester Massingham
Taylor & Francis Ltd (2010)
Kovakantinen kirja

149,10 €

MARKETING CASE STUDIES: HOW TO TACKLE THEM: HOW TO ANSWER THEM

Lancaster; Massingham; Lester Massingham
ROUTLEDGE CHAPMAN&HALL (1995)
Pehmeäkantinen kirja

77,90 €

ESSENTIALS OF MARKETING MANAGEMENT

Geoffrey Lancaster; Lester Massingham
Taylor & Francis Ltd (2017)
Kovakantinen kirja

177,40 €

ESSENTIALS OF MARKETING MANAGEMENT

Geoffrey Lancaster; Lester Massingham
Taylor & Francis Ltd (2017)
Pehmeäkantinen kirja

82,80 €

MARKETING MANAGEMENT

Geoff Lancaster; Lester Massingham
McGraw-Hill Education / Europe, Middle East & Africa (2001)
Pehmeäkantinen kirja

61,10 €

TRANSFORMING LEADERS: THINKING DESIGNING PLANNING CHANGING

Clive Smallman; Lester Massingham
Touchladybirdlucky Studios (2021)
Pehmeäkantinen kirja

25,70 €

Essentials Of Marketing

Geoff Lancaster, Lester Massingham, Ruth Ashford

83,50 €

McGraw Hill / Europe, Middle East & Africa
Asu: Pehmeäkantinen kirja
Painos: 4. painos
Julkaisuvuosi: 2001, 16.12.2001 (lisätietoa)
Kieli: Englanti

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

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