Katja Heckes; Kristin Zimmermann; Carsten Zimmermann; Olivia Malek; Sarah Damm; Daniel Landmann; Corinna Hagemann Stark Verlag GmbH (2021) Pehmeäkantinen kirja
Katja Heckes; Michael Wagener; Kristin Zimmermann; Carsten Zimmermann; Olivia Malek; Sarah Damm; Daniel Landmann; Hageman Stark Verlag GmbH (2022) Pehmeäkantinen kirja
The meetings, expositions, events, and conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities.Meetings, Expositions, Events, and Conventions: An Introduction to the Industry provides a broad overview of this thriving and expanding industry. This publication serves as the basis for college courses, orientation sessions for new employees, or anyone looking to gain knowledge on the MEEC industry. It is comprehensive, covering a wider range of MEEC topics than other books on the market. With information on Venues, Exhibitions, Food and Beverage, Legal Issues, Sustainability, and more, it is an excellent resource for students, educators, and practitioners alike.
NEW TO THE SIXTH EDITION:
The inclusion of COVID-19 impacts on all sectors of the MEEC industry Comprehensive updates of all data A plethora of new images Cutting-edge updates on technology in the MEEC industry A wider, more global focus on the international aspects of MEEC Newly updated teaching materials including a new test bank and PowerPoints
