Klaus M. Kohl | Akateeminen Kirjakauppa

Networking and a carousel lifestyle are clearly on the rise. Fixed work contracts are increasingly terminated, renegotiated or turned into temporary supplier-customer relations. Business models are changed ever more quickly and replaced by new ones. In future we will all need much more the fantasy, creativity and energy of a key player.


In a world where entrepreneurial behavior is the decisive factor in success, readers of this book will considerably improve their entrepreneurial attitude and standing, thanks to real-life examples, checklists and exercises. They will learn in an enjoyable way how to consider their professional and/or social situation from the viewpoint of a key player. Having a better entrepreneurial and strategic standing is sensible, and builds courage and strength. It raises our own performance and that of your team.


The focus is on five core issues:


- How to develop a feel for strategy


- How to train strategic thinking


- How to clarify the strategic position


- How to develop strategic ways of behavior


- And how to display them.


In answering these questions, the authors make use of five main aspects of strategic games: the actual entrepreneurial idea, the playing field where we find ourselves, the rules of the game, and the players and the relationships between them.