Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in
Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering
Second Life. Topics discussed include the technical and social issues of participating in
Second Life, including integrating corporate culture into
Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in
Second Life. Plus, you ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged
Second Life and offers analysis of their SL presence.
