'As iconic photographer, adventurous fan and inside eye-witness, Kevin Cummins has always been where the cultural action is.' Paul Morley
"Cummins, typical Manc, combining art with a good time, a sense of beauty, which explains the iconic shots of Liam and Noel in Man City shirts: memorable, defining images." - Miranda Sawyer, Observer
'No one has captured the look of alternative UK music over the past half a century more tellingly than Kevin Cummins.' Simon Armitage
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How does a band come into being? What are the myriad forces that shape the sound, look and identity of an emerging band? In 1993, Oasis signed to Creation Records and were shortly to begin recording their first album. 1994 began with a masterplan - the creation of Oasis. At the centre of this enterprise was celebrated photographer Kevin Cummins, brought on board to help the band find a look that fitted their sound. In Oasis: The Masterplan we follow Cummins as he photographs the band as they cement their identity.
Noel Gallagher's thoughts on football, fashion and music and his recollections of that formative year sit alongside those of Cummins himself - and cultural commentator Terry Newman. Throughout, we see how Oasis played with fashion and were taught how to pose and present themselves as they approached the summer when their first album, Definitely Maybe was released. The story from that moment on is well-known. Featuring 75% previously unseen images the book reveals just how effective the masterplan was to get them to that point.
