Kenneth Berger | Akateeminen Kirjakauppa

'Wonderfully stimulating... will teach you to see around corners' -- Tim Harford
'A paean to cognitive agility and the elasticity of the imagination' -- The Economist
'A tightly written prescription for smart thinking' -- Financial Times



The power of mental models to make better decisions

We're always told that humans make bad decisions and that more data is better. But this is backwards: people are actually good at decisions because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet our moment of economic upheaval, social tensions and existential threats. Framers shows how.