Applied Communication and Practice provides students with a comprehensive exploration of professional communication disciplines including television, film, broadcast journalism, public relations, and more. Students gain a solid, scholarly, and practical understanding of careers in communication to better inform their professional choices, expectations, and practices.

The book uses curated readings, enlightening original material, discussion questions, exercises, and more to illustrate how various communication disciplines relate to each other, the practices, procedures, and expectations they share, and the ways in which the disciplines are unique. The text employs a unique educational model that builds on the concepts of story, skills, audience, and ethics to present students with information regarding the myriad career options available to them.

Designed to serve as a practical guide to students interested in professions in communication, Applied Communication and Practice is ideal for undergraduate courses in public relations, media, radio and audio production, television, film, theater, comedy, media studies, broadcast and radio journalism, and communication studies.