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Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation
Tim Baines; Ali Ziaee Bigdeli; Kawal Kapoor
Palgrave Macmillan (2024)
Kovakantinen kirja
25,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation
Tim Baines; Ali Ziaee Bigdeli; Kawal Kapoor
Palgrave Macmillan (2024)
Pehmeäkantinen kirja
28,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation
25,80 €
Palgrave Macmillan
Asu: Kovakantinen kirja
Julkaisuvuosi: 2024, 11.02.2024 (lisätietoa)
Kieli: Englanti
Tuotesarja: Palgrave Executive Essentials

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.


Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation
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ISBN:
9783031454257
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