Katherine C. McAdams | Akateeminen Kirjakauppa

A brief yet thorough guide to correct, clear writing for the media

This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based.  Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.

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Learning Goals

Upon completing this book, readers will be able to:

• Understand the basics of good writing
• Edit and evaluate their own writing
• Gather information through research and interviewing