Matthias Rauterberg; Fiona Fui-Hoon Nah; Keng Siau; Heidi Krömker; June Wei; Gavriel Salvendy Springer International Publishing AG (2022) Pehmeäkantinen kirja
Adela Coman (ed.); Simona Vasilache (ed.); Fiona Fui-Hoon Nah (ed.); Keng Leng Siau (ed.); June Wei (ed.); George Margetis Springer (2024) Pehmeäkantinen kirja
Taylor & Francis Inc Sivumäärä: 504 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2014, 20.11.2014 (lisätietoa) Kieli: Englanti
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.
This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.
In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.
