An A-to-Z guide to making it in your own specialty coffee business! Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else-learn how to: * Get started in business for as little as USD15,000 * Secure the optimum location * Get the financing that best suits your goals * Buy, use, and maintain equipment * Find and deal with suppliers * Market your espresso business with little or no capital * Brew delicious, high-quality coffee drinks that keep customers coming back for more * Hire and manage personnel * And much more Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
