Offering a highly accessible account of trademark and unfair competition law, this text contains the key cases that define the scope and limits of trademark law, set against a comprehensive historical background. The theme of the book is that trademark law should enhance consumer welfare. The book provides: Extensive notes and questions following the major cases and also at the end of each chapter The most up-to-date material on every aspect of trademark law, including a chapter covering trademarks on the Internet Detailed treatment of both the theory and the reality of trademark law and practice