Got an idea and got a brain? Here is the indispensable intelligent guidebook for aspiring entrepreneurs. Not "get rich quick" - this is "get rich smart".
Entrepreneurs are born not made. All you need to be the next Richard Branson is a lucky star and the bottle to take an insane risk. Wrong. Entrepreneurship is not about taking bigger risks than everyone else – it is about identifying opportunities that others miss in order to take calculated risks. In other words, it is not a gift but a skill that anyone can develop.
If you’ve got a brilliant idea that no-one has thought of before all you need is the capital to exploit it and the world will beat a path to your door. Wrong. Even the most gung ho entrepreneur can only successfully develop and exploit an opportunity through a rigorous process of assessment, planning and hard work.
As long as you’ve done the hard work and turned the idea into a profitable business people will give you the money you need for growth and one day you’ll be able to sell up and retire to that Caribbean island. Wrong. Funding for growth can be complex and the timing, method and management of harvest and exit require careful planning.
The Entrepreneur’s Handbook is the indispensable guidebook for aspiring entrepreneurs. It covers the entire process from developing a business idea, writing a business plan and raising financing, managing growth, and harvesting the venture.
