SULJE VALIKKO

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Jonathan G. Geiger | Akateeminen Kirjakauppa

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Building the Customer-Centric Enterprise
Claudia Imhoff; Lisa Loftis; Jonathan G. Geiger
John Wiley & Sons (2001)
Pehmeäkantinen kirja
38,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Mastering Data Warehouse Design - Relational and Dimensional Techniques
Claudia Imhoff; Nicholas Galemmo; Jonathan G. Geiger
John Wiley & Sons Inc (2003)
Pehmeäkantinen kirja
33,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Building the Customer-Centric Enterprise
38,80 €
John Wiley & Sons
Sivumäärä: 512 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2001, 06.03.2001 (lisätietoa)
Strategies for leveraging information technologies to improve customer relationships


With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Building the Customer-Centric Enterprisezoom
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ISBN:
9780471319818
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