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Marketing Issues in Pacific Area Tourism
Kaye Sung Chon; Chris Ryan; John C Crotts
Taylor & Francis Inc (1997)
Kovakantinen kirja
142,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Operations Management in the Travel Industry
Peter Robinson; Paul Fallon; Harry Cameron; John C Crotts
CABI (2016)
Kovakantinen kirja
175,00
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ostoskoriin kpl
Siirry koriin
Operations Management in the Travel Industry
Peter Robinson; Paul Fallon; Harry Cameron; John C Crotts
CABI (2016)
Pehmeäkantinen kirja
78,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Marketing Issues in Pacific Area Tourism
Kaye Sung Chon; Chris Ryan; John C Crotts
Taylor & Francis Inc (1997)
Pehmeäkantinen kirja
27,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Wine Sales and Distribution - The Secrets to Building a Consultative Selling Approach
Paul Wagner; John C. Crotts; Byron Marlowe
Rowman & Littlefield (2019)
Kovakantinen kirja
197,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Wine Sales and Distribution - The Secrets to Building a Consultative Selling Approach
Paul Wagner; John C. Crotts; Byron Marlowe
Rowman & Littlefield (2019)
Pehmeäkantinen kirja
141,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Wine Sales and Distribution - The Secrets to Building a Consultative Selling Approach
Paul Wagner; Susan DeMatei; John C. Crotts; Byron Marlowe
Rowman & Littlefield (2024)
Kovakantinen kirja
178,20
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Wine Sales and Distribution - The Secrets to Building a Consultative Selling Approach
Paul Wagner; Susan DeMatei; John C. Crotts; Byron Marlowe
Rowman & Littlefield (2024)
Pehmeäkantinen kirja
58,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Marketing Issues in Pacific Area Tourism
142,70 €
Taylor & Francis Inc
Sivumäärä: 128 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 1997, 12.05.1997 (lisätietoa)
Kieli: Englanti
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include:



the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area
the relaxation of international travel restrictions
how formerly insular governments of the region are awakening to the possibility of tourism.
the potential impediments to sustainable tourism development in the regionMarketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.

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Marketing Issues in Pacific Area Tourismzoom
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ISBN:
9780789000293
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