Joel Raney_Mary McDonald_Pepper Choplin_Hans Leo Hassler_Douglas E. Wagner_Wes Cameron; Johann Sebastian Bach_Joel Raney_Mary Mc Hope Publishing Company Pehmeäkantinen kirja
John Wiley & Sons Inc Sivumäärä: 432 sivua Asu: Pehmeäkantinen kirja Painos: 3rd Edition Julkaisuvuosi: 2012, 20.01.2012 (lisätietoa)
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. * Boasts approximately 85 percent updated or new content * Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more * Incorporates changes to the AdWords interfaces * Shares best practices in split testing, opt-in landing page structure, and ad group structure * Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
