Jitendra Mohan Mishra | Akateeminen Kirjakauppa

Tourism: Principles and Practices is a comprehensive textbook, designed especially for undergraduate and post graduate students of tourism studies. It focuses upon a wide array of concepts, principles, and practices that are supplemented with relevant examples and cases.

The book has been divided into five parts. The first part is devoted to the basic concepts, history, motivation, and impacts of tourism. The second part discusses basic tourism services like passenger transport, hospitality, travel agency, tour operations, and ancillary tourism sector. The third part throws light on the demand and supply components of tourism business. Fourth part underlines the importance of policy and planning for striking a natural balance between economic development of tourism and policy formulation. The last part is devoted to modern tourism business with special emphasis on national and international tourism organizations, tourism market research, e-tourism, and contemporary trends and practices.

The book will be highly useful for students of tourism studies, and also for practitioners like travel agents and tour operators.