Taylor & Francis Ltd Sivumäärä: 292 sivua Asu: Kovakantinen kirja Painos: 1 Julkaisuvuosi: 2004, 23.12.2004 (lisätietoa) Kieli: Englanti
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
