There is an unspoken understanding that when a client retains counsel, the attorney will be competent and will meet the client’s needs. But in today’s day and age, competence and deliverables by themselves are not enough to make a firm stand out in the marketplace. So how do you differentiate yourself from the competition? Simple: You do everything you can to make sure that your client has a positive experience working with you.


A client service interview is a particularly effective way to gain insight into how effectively your firm is creating a positive client experience and learn what your firm could do to make clients’ experience even better. Speaking directly with the source can open up a world of possibility and help a law firm stand out from the rest. This step-by-step guide gives you all the tools you’ll need to incorporate client service interviews into your firm’s client relationship management strategy.