Filled with helpful figures and charts, this first-of-its-kind textbook is a vital resource for students, teachers, and industry professionals. The authors are all expert researchers in their areas of specialisation and have written extensively in both books and journals. Their current roles in teaching college-level courses have allowed them to understand exactly how to tailor research methods to the topic of sport management and to compile the important information presented here. Unique Features: Sound guidelines to learning and building knowledge and skills in doing research; Practical and useful examples from the real world of sport business; Organised presentation of research methods from the most basic to the complex; Inclusion of timely issues of ethics in research practice and reporting; Emphasis on sound decision-making in research practice; A research process model that guides from question development through to research method and application; Study questions and learning activities in each chapter.